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Website Availability2x
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Increase in TrafficThe customer is a Europe-based B2B SaaS company building a digital marketplace that connects brands with social-media influencers for short-form video collaborations. Their platform focuses on enabling TikTok-native formats, such as Duets, Stitch, sound-based content, and native video ads, and serves marketers looking to manage discovery, collaboration, communication, and payments within a single environment.
The customer engaged TenUp to build the first version of their AI influencer marketing platform, including collaboration workflows, creator–brand communication, and a secure payment system. They needed a scalable, high-availability solution that could support multiple collaboration types, enable AI-driven influencer matching, and automate end-to-end transaction flows using Stripe with region-specific compliance. The mandate was to create a unified experience where brands and influencers could find each other, collaborate, and complete engagements without bypassing the platform—essentially building a reliable influencer task collaboration software that ensures smooth workflows and secure engagement completion.
Building a solution that handles high-volume collaboration workflows, secure transactions, and real-time creator–brand interactions—similar to what advanced AI tools for influencer marketing must support—while managing payment constraints, preventing platform bypass, and delivering a seamless multi-format collaboration experience.
TenUp built a scalable, AI-powered influencer marketing platform—positioned to function as one of the best influencer marketing platforms—that enables brands and creators to discover, collaborate, communicate, and transact seamlessly within a unified system.
By building a fully integrated AI-powered influencer marketing platform, TenUp delivered a high-performance marketplace that streamlines discovery, collaboration, communication, and payments. The result is a scalable, secure system that supports fast-growing creator–brand interactions with consistency and reliability.
TenUp delivered an AI-powered influencer marketing platform that is scalable, maintainable, and simple for teams to operate. Code-reuse patterns and a clean frontend architecture keep the system efficient, while automated workflows streamline key actions such as transactions, reversals, and approvals. Hosting on AWS provides elasticity and consistent performance for a global user base. The platform was delivered ahead of schedule and has supported a measurable increase in successful collaborations and transaction volume.
A B2B influencer marketing platform is software that helps brands find creators, manage collaborations, and automate campaign workflows in one place. It streamlines partnerships by centralizing communication, approvals, content delivery, and secure payments, saving time and keeping every engagement organized and trackable.
Influencer marketing AI software improves creator matching by analyzing audience data, engagement quality, and content relevance to find the best-fit influencers instantly. It boosts campaign performance through real-time insights, automated optimization, and fraud detection—helping brands run more effective, efficient, and ROI-driven collaborations with less manual work.
A collaboration platform for influencers goes beyond simple matchmaking by managing the full campaign workflow, including messaging, briefs, content reviews, approvals, and secure payments, all in one place. Unlike a basic marketplace that only connects brands and creators, a collaboration platform adds automation, real-time communication, and performance tracking, making partnerships smoother, more organized, and easier to scale.
AI enhances short-form video campaigns by identifying the best-performing creators, recommending trend-ready formats, and optimizing content timing and relevance. It analyzes audience behavior, detects what’s gaining traction, and adjusts campaigns in real time, helping brands create more engaging TikTok and Instagram videos with higher reach and ROI.
The best influencer marketing platform for small businesses offers affordable pricing, easy creator discovery, and simple end-to-end workflows. It includes micro-influencer search, automated approvals, built-in messaging, and secure payments, helping small teams run campaigns efficiently without needing a full marketing staff.
Micro influencer marketing platforms are rising in popularity because they help brands reach tightly focused niche audiences through creators who offer higher trust, stronger engagement, and lower collaboration costs. Their targeted communities make campaigns more authentic and cost-effective, driving better conversions than broad, macro-influencer promotions
AI tools prevent platform bypass by keeping all collaboration steps, like messaging, briefs, content checks, and approvals, inside a monitored workflow. They secure payouts through automated, milestone-based payments and fraud detection, ensuring influencers are paid only for verified work while brands stay fully protected.
An influencer marketing platform supports brands during viral spikes by scaling automatically using cloud infrastructure, load balancing, and optimized rendering to keep workflows, messaging, and content approvals running smoothly. Even during sudden traffic surges, campaigns stay fast, stable, and fully operational.
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